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17/06/13

WHEN ANIMALS GOES WILD

Tender, wild, mysterious... over the years the world of communication has been populated by all kinds of animals, both protagonists of (more or less successful) advertising campaigns, both official symbols of important brands. Think of Puma, Red Bull, Abercrombie, Lacoste or Ferrari... just to name a few. Forever immortalized in their iconic pose, try to think if one day they would come to life and would challenge as Highlanders in feathers or fur. "When animals goes wild" is the project of Tunisian Salim Zerrouki, who wants to give a (graphic) answer to the epochal contrast among the most famous logo animals, if they ever would come out of their advertising cages.